Strategy
Zuckerberg Says Meta Will Monetize Its Muse AI Agent Through Transaction Fees, Not Ads
The chief executive told developers at Meta Connect that the assistant will stay free for a large allowance of tokens, with revenue coming later from a cut of purchases it completes.
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By Anna Ferreira
Sep 25, 2026 · 2 min read
Meta Platforms intends to make money from Muse, its personal AI agent, by taking a share of the transactions the assistant completes rather than by selling advertising against it, Chief Executive Mark Zuckerberg told developers at the company's Connect conference in Menlo Park, California, on Wednesday.
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Anna Ferreira
Senior Correspondent, Corporate Strategy
Anna Ferreira writes for Corporate Insider Inc.