Nike Revenue Falls 4% to $11.2 Billion and the Company Guides Fiscal 2027 Sales Down High Single Digits

First-quarter results released after Thursday's close showed Greater China revenue down 22% and Converse down 28%, even as gross margin expanded 60 basis points to 42.8%.

By Dana Whitfield

Oct 2, 2026 · 2 min read

Nike reported first-quarter fiscal 2027 revenue of $11.2 billion after Thursday's close, down 4% as reported and 5% on a currency-neutral basis, and told investors to expect full-year revenue to decline by a high single-digit percentage.

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Dana Whitfield

Leadership Editor

Dana reports on boards, succession and executive pay. She has interviewed more than 200 sitting chief executives.

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