Retail
Bank of America Cuts Nike to Underperform With a $30 Price Objective
The downgrade lands with Nike shares down roughly 43% this year, as the firm points to wholesale channel pressure and a slower China recovery.
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By Dana Whitfield
Sep 26, 2026 · 6 min read
Bank of America downgraded Nike to Underperform on Friday, cutting its price objective on the stock to $30 and arguing that the athletic-footwear maker's turnaround will take longer than the market expects.
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Dana Whitfield
Leadership Editor
Dana reports on boards, succession and executive pay. She has interviewed more than 200 sitting chief executives.