← CII Learn · Entrepreneurship
Marketplace Scale to Cash
Reading Uber’s 2024 Economics
Learn how marketplace leaders distinguish Gross Bookings, revenue, operating income, adjusted EBITDA and free cash flow using Uber’s 2024 disclosures. Year ended December 31, 2024, compared with 2023; USD millions unless stated. Uber’s full-year results and Form 10-K were cross-checked. Gross Bookings, adjusted EBITDA and free cash flow use company definitions; take-rate calculations are independent proxies and not fee schedules.
What you will learn
- Separate Gross Bookings from GAAP revenue.
- Calculate take-rate proxies without calling them contractual fees.
- Reconcile growth, operating profit and cash generation.
- Identify nonrecurring effects in net income.
- Compare Mobility, Delivery and Freight evidence.
- Build a marketplace growth scorecard.