From Business Idea to Validated Offer

Customer Research & First Experiments

Turn a broad business idea into a specific customer hypothesis, conduct useful interviews, design an honest pilot and interpret conversion and cost evidence. Includes an AurenScent category reference and a fictional gift-discovery case.

What you will learn

• Write a testable customer-job statement.
• Recruit and interview a defined segment.
• Build an observable and honest pilot offer.
• Calculate conversion with the correct denominator.
• Make a bounded continue, change or stop decision.

Syllabus

1. 1Define the customer’s job7 min
2. 2Choose a segment you can reach7 min
3. 3Run interviews that can change your mind7 min
4. 4Build an offer with an observable promise7 min
5. 5Measure a small experiment correctly7 min
6. 6Decide whether to continue, change or stop7 min
7. CBusiness case: A gift-discovery pilot: scale or redesign?12 min